Igaming customer acquisition firm Seven Star Digital has confirmed the launch of its latest gambling comparison venture, BettingUS.com. The online sportsbook comparison tool offers betting site reviews and guides to legislation on a state-by-state basis, as well as betting guides for individual sports.

The New Jersey Division of Gaming Enforcement granted BettingUS.com approval as an affiliate in New Jersey, which means the website can direct traffic to NJ licensed online operators. This licence is an important step for BettingUS.com, said the firm, as it builds its reputation in the US gambling industry. Whilst the New Jersey market currently offers the greatest immediate opportunity, other US states, such as Pennsylvania, are also highly promising it added.

Luke Eales, Founder & CEO of Seven Star Digital said: “The regulated US sports betting market is growing at quite a pace, opening up a whole host of opportunities for us to tackle. Our aim is to make it easier for punters to navigate the US sports betting scene as more states move towards legalization.”

He continued: “BettingUS.com currently offers news, state guides and NJ sportsbook comparison, and we’re excited about the potential for adding even more value to users, including those seeking odds comparison and betting tips, in the near future.”