For the first time, March Madness bettors will be able to use the DraftKings Sportsbook app to fill out their brackets following the launch of the firm’s Brackets product. Customers can enter public or create private contests at the beginning of the tournament, as well as starting in the Round of 32 or Sweet 16 for interactive play during each round.

Matt Kalish, Chief Revenue Officer and Co-founder, marked the new market entry, saying: “As American sports fans during March Madness, we are all playing bracket contests with our friends, family and co-workers. By launching Brackets on DraftKings Sportsbook, we are bringing the number one way fans engage with March Madness to the biggest stage—DraftKings’ industry-leading fantasy sports and sportsbook apps.”

DraftKings players will see two headline contests in the Sportsbook App today for entry; a free-to-play bracket with $64,000 in prizes available nationally and a $100,000 bracket designated solely for customers in New Jersey that costs $20 to enter. College basketball and sports betting fans alike can expect more contests to open prior to the beginning of the tournament, too. Using the app’s “Reserve A Seat” function, players can hold a spot in various contests until the teams are selected on March 17.

Brackets on DraftKings will be joined by both traditional sports betting as well as daily fantasy offerings. Customers can also use the Sportsbook app to set up private pools for their free brackets to play with friends across the country.