Omni-channel sports betting solutions provider SBTech has reflected on a busy period of trading in the post-PASPA US sports wagering market, particularly the securing of multiple top-tier domestic partners in both online and on-property sports betting. Success, said the firm, has been driven by the adaptability of its products, demonstrated by the varying approaches of the group’s new US partners across multiple states.
Coupled with the recent recruitment of several of the industry’s most experienced and credible names, 2019 promises to be another exceptional year the company predicted.
In support of this growth, SBTech confirmed it will continue to work with Continent 8 Technologies as its global data center and connectivity provider. In 2018, Continent 8’s US multi-state capacities increased to include Mississippi, Nevada, New Jersey, Pennsylvania, and West Virginia, with upcoming locations in New York and Ohio.
Richard Carter, CEO, SBTech, said: “We have made an excellent start in the US since the market went live in August last year, securing a series of key strategic partnerships across regulated states, with many more to come as other states begin to open. We have an excellent relationship with Continent 8, and they will be a major partner of ours as the market continues to evolve and we continue to expand across the country.”
Michael Tobin, CEO, Continent 8 Technologies, shared his insights on the partnership with SBTech, stating: “We are delighted to support SBTech’s rapid growth, particularly in the ever-changing US landscape. Continent 8 has been licensed and operating in New Jersey since 2014 and continues to add creative US offerings.
“Spring 2019 will see the delivery of our independent, licensed data centre in the state-owned Atlantic City Convention Center. This neutral hub will be connected to our global network and rapidly evolving US multi-state presence, offering our full range of industry leading services. This is an exciting time for sports betting in the United States. We are confident our dynamic, evolving solutions will enable SBTech and others to prosper in this growing market.”