Global sportsbook operator PointsBet has gone live this week with its online sports betting offer, including its signature PointsBetting product in the US. Wagering is now available 24/7 on different sports all over the world, including all professional and college leagues in the States.

Australia’s fastest-growing sportsbook makes its debut in the US on a fully compliant and easy-to-use app, enabling bettors to have legal access to the most betting markets across their favorite sports. Under the firm’s “Stay Sharp” philosophy, the company said it will offer “…highly competitive prices, informative educational content, and an exclusive rewards program not seen before in the US sports betting landscape”.

Through its partnership with both the Meadowlands and Tioga Downs, PointsBet aims to provide a premium sportsbook experience that encourages bettor movement away from illegal offshore options. An integral part of that strategy is the firm’s PointsBetting product which rewards players with more money the more they are correct. It is a high-risk, high-reward offering; how much users win or lose is determined by how accurate they are.

For example, if a user bets $10 on the over, and the total ends 10 points over, that nets users $100. Stop-loss settings are able to be set by a bettor if they wish to limit their win and loss position. Users will still be able to make fixed odds wagers, which give a simple win-or-lose scenario.

“We’re extremely excited to bring PointsBet’s premium and game-changing sportsbook and signature betting options to the US,” said US CEO Johnny Aitken. “By offering some of the world’s sharpest betting offers and prices, we have the back of all sports bettors, no matter how sophisticated they are, and we’re serious about offering a one-of-a-kind VIP betting experience.”

PointsBet has been an explosive new brand in Australian’s highly competitive marketplace, with 45,000 clients, paying out over $300m in 2018 alone and generating north of 147,000 bets in a single day. To build on this reputation in the US, the brand has signed NBA legend and Hall-of-Famer Allen Iverson, and NFL great and future Hall-of-Famer Darrelle Revis, to help to usher in a new way for American sports fans to enjoy the game.

SBC Americas will feature a full interview with Aitken in due course in which he talks about the company’s US ambitions and the journey taken to achieving this week’s launch.