Sports bettors in the rapidly emerging Latin American region will have access to two new betting brands, SportsBetting.com and RaceBook.com, the creations of iGaming firm Carousel Group. The portals are in the final stages of launch preparation.
SportsBetting.com is being positioned as the ultimate destination to bet on global sports while RaceBook.com is a dedicated platform for racing enthusiasts. Both brands will be targeting players in Latin America and Europe via a Malta Gaming Authority licence, but the operator is also looking to acquire UK, Swedish and US licenses as part of its growth plans into regulated markets around the world.
Powered by a proprietary sports-betting and casino platform acquired by Carousel Group in 2018, the two sites will be further strengthened by what the company described as ‘world-class content and a strong focus on user experience based on a customer-first, mobile-first approach’.
The company is recruiting affiliates from around the world to promote its brands through its recently launched Carousel Group Affiliates program, which will be on display at the London Affiliate Conference (LAC) next month.
Members of the team will be on hand to talk with delegates and affiliates about the brands and to give-away several all-inclusive weekends to their hometown Madrid to attend the famous El Clásico football match between Real Madrid and Barcelona.
Daniel Graetzer, Founder & CEO at Carousel Group, said: “2018 was a huge year for us as we prepared the business for launch. We closed a second capital raise, acquired two strong domain names and ended the year with the acquisition of our technology platform, but now the real fun starts. We’ve assembled a team of highly experienced and competent leaders in our Madrid headquarters and combined with our recent acquisitions we are aiming to deliver a superior customer-driven experience to markets all over the world.”