The National Basketball Association (NBA), Turner Sports and Twitter have teamed up to deliver an innovative complementary live streaming deal via social media, that will allow players to watch the game through single player-focused cameras. 

As part of the deal, fans will be able to cast votes on which player they would like to see featured during the live streams of select regular-season and playoff games.

The live streams will be debuted during February 17 showing of the 2019 All-Star Game, with an ISO-CAM view of the fan-voted player.

NBA Commissioner Adam Silver celebrated the new partnership: “The NBA Twitter community is among the most vibrant in sports and entertainment.

“While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”

The schedule of regular-season and playoff live streams, which will include 2019 NBA All-Star game, will be announced at a later date, along with exclusive commentators who will provide analysis for the new second screen offering.

“Turner and the NBA have always taken a leadership position in providing fans with engaging experiences and this partnership with Twitter is the latest example,” said David Levy, President of Turner. “This complementary live stream on Twitter – from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT.”

Through its NBA Digital partnership with Turner Sports, the NBA will continue to provide its current range of on-demand match content. Features will include in-game and post-game highlights, match warm ups and exclusive behind the scenes footage.

Jack Dorsey, CEO of Twitter added: “#NBATwitter is one of the most exciting and entertaining global conversations happening on Twitter today.

“We’re thrilled to partner with the NBA and TNT to bring live video directly into the app to make it even better.”