Sports Betting Community (SBC), the parent company of SBC Americas, will mark its 10-year anniversary by hosting next month’s London Baby, the largest networking party held on the first night of  ICE London, one of the biggest gaming industry exhibitions in the world.

On Tuesday 5 February, around 900 industry guests will be joining in the celebrations at one of the hottest party destinations in central London.

SBC will be transforming the renowned Café de Paris in London’s Leicester Square to reflect the different areas in which the gambling industry is expected to thrive in 2019, including the US market, football betting and cross selling into gaming.

This will allow attendees to fully immerse themselves in this year’s big SBC Events: Betting on Football, Betting on Sports, and the CasinoBeats Summit, as well as the inaugural Betting on Sports America in New York and New Jersey.

Supporting sponsors for the event include BetConstruct, Altenar, nSoft, OPTIMA and Golden Race, with BetConstruct hosting the VIP Hall of Fame area.

The party will get underway from 20:00, with food and drinks on arrival followed by further snacks, free drinks and unlimited networking opportunities until the early hours.

SBC Founder and CEO Rasmus Sojmark said: “We can’t wait to welcome the industry to our birthday party which has coincided perfectly with the new look London Baby. SBC is turning 10 by putting on a massive party for everyone that has helped us towards a decade of fun-filled success. We certainly wouldn’t be where we are today without the support of our clients, partners, colleagues and industry friends.”

This is the ninth London Baby networking party and the format has been changed for 2019 with an invite-only approach. More information can be found at www.sbcevents.com, and VIP tables and supporting sponsorship packages are still available if you contact sales@sbcgaming.com.