Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, has partnered with gaming technology company iPro Inc to develop a brand-new play along app for the US relaunch of Deal or No Deal on CNBC. The free-to-play Deal or No Deal Live app can be played alongside the TV show is available for free via the App Store and Google Play.
Mark Woollard, Commercial Director, Endemol Shine Gaming, said: “Deal or No Deal is a truly evergreen format and we continue to grow the brand’s off-air presence through innovative gaming. We are delighted to partner with iPro to offer our US fans new ways to engage with the show and we look forward to exploring opportunities to further this partnership for our Deal or No Deal audiences all around the world.”
“iPro could not be happier partnering with an entertainment powerhouse like Endemol to bring U.S. viewers the excitement of playing Deal or No Deal Live at home with their phone or tablet while watching the show. The popularity of the Deal or No Deal brand combined with the power of iPro’s platform will help usher in a new era in interactive, television entertainment,” said Robert Melendres, founder and CEO, iPro Inc.
This December brand new episodes of Deal or No Deal will launch on CNBC in the US after a 10-year hiatus. Fronted by original US host Howie Mandel, the new series returns with 30 one-hour episodes. The US version of Deal or No Deal is produced by Truly Original, a subsidiary of Endemol Shine North America.