White Hat Studios, the content division of White Hat Gaming, has partnered with content producer and distributor Banijay Brands to launch the Deal or No Deal slot game in the US.
As part of the deal, White Hat Studios will also offer other brands to US audiences, which will be announced nearer the title release dates.
The Deal or No Deal-themed slot has now been added to the studios’ game library, which also includes Ted, Beavis and Butthead, Sausage Party, and Worms.
Andy Whitworth, CCO at White Hat Studios, commented: “We’re incredibly excited to unveil Deal or No Deal in the US, which promises to resonate massively within this new market. We look forward to launching Deal or No Deal slots, jackpots, fullhouse and RNG table versions using this great brand.”
Banijay Brands, part of the international content producer and distributor Banijay, controls the brand licensing rights to some of the most high-profile and creative IPs including Deal or No Deal, MasterChef, and Black Mirror.
Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, added: “White Hat Studios has done a fantastic job to date with their plans to introduce the best content from the UK to the US for a new audience, we feel Deal or No Deal is in very safe hands with them and will be exceptionally popular with the US players due to the huge popularity of the brand stateside.
“The slots game-style perfectly replicates the excitement of the actual show and we’re confident that will appeal massively to these new players, given how successful it has proven to be in Europe.”