iGaming and sportsbook platform provider BtoBet has furthered cemented its foothold in the Latin American region with the launch of Betalfa.co. The sports betting portal was recently granted the thirteenth licensing agreement by Coljuegos, Colombia’s national gambling regulatory authority, to begin trading online.

According to Betalfa marketing director Daniela Gutiérrez, having the right technological partner assisting in all aspects of their operations was a vital part of completing the Colombian licensing process. “Having a deep knowledge of the Colombian market and strong presence in LatAm, BtoBet was the ideal partner to support us with our operation,” she said. “Their experience in the region definitely helped us tackle all teething problems in the most appropriate way, considerably reducing the time to go live.”

Sabrina Solda’, BtoBet’s chief marketing officer, envisages a bright future for the partnership, with both companies sharing the common goal of anticipating the players’ needs and delivering a personalized and tailored experience for the Colombian market.

Commenting on the company’s ever bigger presence in the Latin American region, Solda’ added that BtoBet is considered a leader in LatAm, putting at the disposal of their partners not only the most innovative technological solutions on the market, but also the necessary know-how to achieve results in such a demanding, evolving and growing market.