Sports betting and gaming technology supplier SBTech has launched its Yourbet Betbuilder product to coincide with the start of the NBA basketball season. It is the first bespoke offer of its kind for basketball in the US and Europe claimed the firm.

Yourbet enables customers to fully personalize their sporting experience by building their own bets using real-time odds calculations based on their selections. Easy-to-use, intuitive mobile-first front-end design allows customers to combine hundreds of options across any game. This includes a host of market combinations to suit any type of sports bettor such as overall match winner, over/under points and first quarter winner.

SBTech’s sportsbook platform provides operators with highly configurable settings on which leagues and events they want to incorporate the Yourbet feature. This includes bespoke limits, giving them complete control over product localization. The firm’s proprietary Betbuilder technology connects directly into an operator’s sportsbook platform, removing the need for third-party integrations.

Greg Karaolis, head of product innovation,said: “I’m delighted Yourbet is live and available on basketball for both pre-match and live betting. We are the only B2B platform provider with our own proprietary technology powering the service for our partners. With no operator having a ‘Betbuilder’ type product for basketball in either Europe or the US, SBTech operators now have a real opportunity to stand out in their markets.”