This week saw the official launch of Caribbean-based online gaming site The new gaming brand is launching its offering to Caribbean and Central American players. Core offerings will center on football, cricket, tennis and basketball. There will also be live casino, a new concept to many local players.

Keith McDonnell, co-founder, noted. “The Caribbean and Central American markets have been waiting for a company to provide them a service that truly meets their needs. With promotions, on site content and customer service all managed locally, PowerPlay will be catering for the needs of local players.”

He added: “Our management team own and run land-based casinos in the Caribbean and our research shows players are waiting for a localized online product. We will be bringing live betting on sports and casino to players via mobile and desktop devices and we feel our product is as competitive as any other in the local markets. We cannot wait for players to try it out.” will be promoting online via advertising, affiliates and joint promotions as well as locally via TV, radio, print and local events. Promotional events to drive new player registrations will be held in bars, cafes and land-based gambling locations.

The company’s online sportsbook will be provided by FSB Technologies. Their product is designed to meet the rising demands of mobile and live betting, as well as aggregating the industry’s best data feed suppliers. The site will also feature a wide range of casino content, including slots from Microgaming and Realistic Games.

The next stage of developments includes new payment options, currencies and languages to further localize for target markets. Once the product has been developed and customized for local players, expansion is planned across LATAM, Europe, Asia and Africa.