Kambi extends sportsbook partnership with betPARX

Kambi Group has agreed to a contract extension with Greenwood Gaming and Entertainment, owner and operator of betPARX and casino gaming complex Parx Casino.
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Kambi Group plc has agreed to a contract extension with Greenwood Gaming and Entertainment, owner and operator of betPARX and casino gaming complex Parx Casino.

Building on the initial deal signed in November 2018, the extension will see Kambi continue to supply its technology and services to Greenwood Gaming, including its Bet Builder product, as it continues its US expansion.

“betPARX is thrilled to continue working with Kambi and their award-winning technology as we grow our new, exciting brand nationally,” commented Matthew Cullen, Senior Vice President of Interactive Gaming and Sports at betPARX.

Greenwood Gaming is currently live with a Kambi-powered, on-property sportsbook at Parx Casino in Pennsylvania, and with retail partners Gun Lake Casino and Freehold Raceway in Michigan and New Jersey respectively. 

The betPARX online sportsbook is also live in the same three states, with plans to enter additional states in the future, while Kambi is live with its sportsbook services in 17 states.

“We are delighted to agree to this contract extension with our valued partner Greenwood Gaming,” added Kristian Nylén, CEO and Co-Founder of Kambi.

“Since we first partnered in 2018, it has been fantastic to watch betPARX grow from a local operator in the Philadelphia area to a nationally recognized brand, and I am pleased that Kambi will continue to support the operator on its journey as it expands further across the United States.”