Scientific Games Corporation and the Texas Lottery have come to terms on an extended six-year contract, that will continue the provision of instant scratch games through to 2024.
This new deal builds upon an agreement which saw the lottery become the first of 16 nationwide to launch the blockbuster Willy Wonka Golden Tickets multi-state title, which saw winner attend a Billion Dollar Challenge event in Las Vegas.
Gary Grief, Texas Lottery’s executive director, commented: “The Texas Lottery recognises the continuous innovation that Scientific Games invests to create very marketable games, that are not only enjoyed by our players, but help us make important contributions to education and veterans’ assistance in our state.
“Scientific Games is a trusted business partner, and we look forward to six more years of ‘scratch’ game entertainment, that has been a vital part of the Texas Lottery’s growth over many years.”
Though the continued provision of the Scientific Games portfolio, a host of offerings that have proven popular, including spotlight games, families of games, ‘Scratch My Back’ games offering play on both sides of the ticket, and new high-definition offerings, are to continue to be received.
John Schulz, senior VP of instant lottery products for Scientific Games, added: “Scientific Games is honored to continue our longtime instant games partnership with the Texas Lottery.
“Led by an account team that is highly experienced with the Texas Lottery’s unique business and revenue requirements, our game designers are already innovating more value-added products, that can help the lottery achieve its financial goals in the coming years.”
The Las Vegas headquartered firm has provided instant games to the Texas Lottery since its inception 26 years ago.
With a total contribution of $1.45bn to education and veterans’ assistance in the state in fiscal year 2018, the lottery has generated more than $1bn in revenue for the Lone Star State for 15 consecutive years, and has experienced record sales for eight straight years.