The South Carolina Education Lottery has awarded a new six-year contract to the Scientific Games Corporation for its Scientific Games Enhanced Partnership (SGEP) program which aims to responsibly drive maximum profits for educational programs in the state.
Having designed and manufactured every instant game sold in South Carolina since the Lottery launched in 2002 following a competitive procurement, Scientific Games is now building on its partnership with the lottery that has seen it rank as the No.3 instant game lottery in the world.
Hogan Brown, Executive Director, South Carolina Education Lottery, stated: “We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs.
“Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimize revenue for education in South Carolina.”
The contract includes warehousing and distribution services with a new state-of-the-art distribution facility, a next-generation lottery mobile app and interactive services. Moreover, the partnership also has the option of being extended for an additional seventh year.
“We are honored by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio,” commented John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games. “Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.”
Currently representing roughly $4bn in contributions to education in South Carolina, since 2014 Scientific Games has helped the Lottery grow instant game sales 10.6%, the highest five-year annual growth rate of any of the top 10 instant game lotteries worldwide.
In addition to this, the Lottery also has the top-performing $10 instant game portfolio in the US, featuring more than 20 games per year.
Schulz concluded: “Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy. Managing its unique and successful instant game portfolio requires creative game design, innovative playstyles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem.”