Pala Interactive, a leading online casino brand in the regulated New Jersey igaming market, has selected Betgenius in a bid to boost its customer acquisition strategy. Under the terms of the deal Pala Interactive aims to benefit from Betgenius’ seasoned expertise in delivering personalized digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying.

Betgenius runs a specialist digital marketing agency that helps over 150 regulated sportsbook, lottery and casino operators economically acquire, engage and retain customers.

Jeremy Clemons, chief marketing officer at Pala Interactive, said: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.

“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”

Josh Linforth, business development director – digital marketing at Betgenius, commented: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”