Zynga has agreed an extension to its agreement with Nascar’s Go Fas Racing, which will see its poker brand continue in its support for the number 32 Ford of Matt DiBenedetto.
Under the terms of the deal Zynga Poker branding will be emblazoned on the side of car, that sees a further deal with the North American stock car racing team which began at the seasons earlier Cup Series race in Phoenix.
Now encompassing a further seven races, the new partnership will kick off at the All-Star Weekend at Charlotte Motor Speedway on May 19, before also taking in Pocono, Daytona, Watkins Glen, Bristol, Las Vegas, and the season finale at Homestead.
Mason St. Hilaire, team manager for Go Fas Racing, commented: “I know we say it a lot, but it really has been a lot of fun working with and getting to know the Zynga Poker team.
“Being able to put together a partnership just two days prior to the Phoenix race in March and to be able to turn it into what it has become today really speaks volumes for how perfect of a partnership this really is.
“With Zynga Poker‘s global audience, we’re excited to engage a new generation of poker players and introduce them to Nascar racing.”
Zynga Poker and DiBenedetto are to also team up on an integrated social media campaign, that sees support for the driver in his attempts to go one better than last year and triumph in the All-Star driver Fan Vote.
This support will be hosted via Zynga Poker and a series of fan contests and giveaways on its social channels, through which it hopes to create unique in-app assets to encourage player participation.
Monty Kerr, senior vice president for Zynga Poker, added: “We are inspired by Matt’s fans and excited to join the rally to keep No. 32 in the race.
“Over the past 10 years, Zynga Poker players have shown the same passion and enthusiasm so we’re proud to partner with a team that loves their fans as much as we do.”