Digital sports and media group Perform Media has announced a multiyear partnership with the National Basketball Association (NBA).

Through the partnership, Perform hopes to leverage its global editorial and commercial teams to manage the NBA’s official online destinations in select international markets that together reach more than 15 million unique visitors each month.  

“We are delighted to be working so closely with such a major rights holder as the NBA,” said Perform CEO Juan Delgado.  

“Our goal is to help replicate the NBA’s success in additional markets by leveraging the power of digital, and of course, Perform’s unique international footprint and expertise.

“Our continuous focus on innovation in the digital world ensures we are uniquely positioned to help premium rights holders like the NBA drive interest and engagement in the sport worldwide.”

The deal will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain.

“Perform has been a trusted NBA partner, and we’re excited to broaden our relationship to include the management of our digital properties in additional markets around the world,” added Matt Brabants, NBA Senior Vice President of Global Media Distribution and Business Operations.  

“We look forward to leveraging Perform’s expertise in building global audiences to bring exciting, localized content to our passionate international fans.”

Perform currently owns and manages 10 D2C properties worldwide that reach more than 170 million fans per month – being its largest property and the largest soccer platform in the world, with nearly 100 million users per month – as well as other strategic, long-term partnerships with the NFL, FIBA, WTA and CONMEBOL.