Scientific Games Corporation and the Kentucky Lottery have extended their instant games contract for eight years.
The deal also sees its Cooperative Services Program (CSP) encapsulated, with the intention of enhancing sales growth and helping increase lottery proceeds to the state.
Through the extension to incorporate the CSP, Scientific Games has been selected for full category management of instant games to the Kentucky Lottery, and its network of nearly 3,000 retailers.
Tom Delacenserie, President of the Kentucky Lottery Corporation, commented: “We have strategically chosen to extend our instant games contract with Scientific Games due to their track record of providing quality games, support and strategic planning for our instant game portfolio.
“The addition of the Cooperative Services Program allows us to build on the success of our instant games. Scientific Games’ product solutions and advanced logistics will enhance our ability to plan, manage and distribute our instant games in the most efficient manner possible across our retailer network – and ultimately help us increase revenues for the Commonwealth of Kentucky.”
The Kentucky Lottery is currently ranked amongst the top 25 in the world for instant game per capita sales, and has been working with Scientific Games for in excess of 25 years.
John Schulz, Senior Vice President, Instant Products at Scientific Games, added: “We look forward to eight more years of growth for the Kentucky Lottery’s instant products through our trusted relationship with the lottery’s instant game and marketing teams.
“Combining our 40 years of knowledge of instant products and lottery consumers with the Lottery’s highly experienced team, it’s a win-win that will get even better with the addition of our full category management Cooperative Services Program, which will include our SciTrak instant game management system.”
With a total of nine instant game presses in five manufacturing facilities on four continents, Scientific Games provides games, technology and services to more than 150 lotteries globally.