Ourgame International Holdings is continuing its strategic expansion within the global esports market, via a fresh link-up with QYOU, the curator of premium ‘best-of-web’ video for multi-screen distribution.

Operating through WPT Distribution USA (WPT), the distribution arm of the World Poker Tour, is set to promote and distribute Heads Up Daily (HUD), QYOU’s dedicated esports program, as part of Ourgame’s worldwide push into the vertical.

Following a report that esports is already is as big as American Football for the younger generation with the USA, Ourgame’s expansion included the building of esports arenas via its Allied Esports subsidiary.

Johnny McMahon, VP of WPT Studios & Distribution, commented: “Esports has made a tremendous transformation from armchair activity to serious competitive discipline.

“It’s a hugely exciting genre with a long term future, which is why WPT Distribution is focusing on it as its next major format. QYOU is a great partner to help us on this quest.

“Curating, customising, and packaging short-form video content for millennial audiences is deeply embedded in their DNA and they have significant expertise in the esports space.

“We’re excited to add Heads Up Daily to our programming slate as we make serious strides towards our goal of growing another major global TV franchise.”   

“It’s a hugely exciting genre with a long term future”

This latest deal with WPT follows an earlier licensing partnership signed by QYOU regarding its HUD product, with Super Channel’s GINX Esports TV Canada also on board.

Launched this year, “HUD is the destination for all things relating to esports and video game culture,” featuring a host of guests discussing topics such as esports top plays and the hot top topics from the world of gaming, amongst much more.

Curt Marvis, CEO and Co-founder of QYOU Media, added: “As one of the most successful brands in televised gaming and entertainment, WPT Distribution is a fantastic licensing partner for us.

“The fact that their move into the esports space comes with the support of Ourgame and Allied Esports, makes this deal a major development for the genre, and places WPT Distribution in a perfect position to build a successful global brand with Heads Up Daily.

“We launched HUD earlier this year because esports is generating a high level of engagement from millennial and generation-Z audiences, and that keen interest is growing fast.

“We’re thrilled to be working with WPT Distribution and look forward to seeing Heads Up Daily become a flagship show for their new global esports franchise.”