William Hill US, having reportedly been inundated with offers of sponsorship from America’s major sports league teams, has confirmed that it has signed a deal to become the official betting partner of Las Vegas Lights FC (Lights FC). Playing in the United Soccer League, a division under MLS franchises, Lights FC is Las Vegas’ most popular professional soccer team, playing its games in Cashman Field.
The partnership will see William Hill promote its Nevada mobile betting app to Lights FC fans, offering match-day odds on pre-event and in-play markets. Lights FC fans will be able to activate their Mobile Sports account at William Hill syndicated sports betting properties across Nevada. Also, the sports book is giving away free $5 bets each time the Lights win a match at Cashman Field to all fans who register for a William Hill Mobile Sports account and use the promo code “LIGHTS”.
The team’s owner, Brett Lashbrook, welcome the new sponsorship deal, saying: “William Hill is an ideal partner for a pro sports team in Las Vegas. The $5 free sports bet is one of the greatest sports promotions of all time. What other pro sports team pays its fans when it wins?”
William Hill US CEO, Joe Asher detailed his excitement at partnering with a Las Vegas sports team, the city which William Hill recognises as its US home. “We are excited to partner with Lights FC,” he noted. “Las Vegas is truly a sports destination, and the Lights FC have been a great addition to the city. We look forward to seeing their continued success both on and off the field.”