Scientific Games tailors betting choices with Vaix.ai partnership
Scientific Games Corporation has announced a partnership with artificial intelligence (AI) engine Vaix.ai that is set to offer personalized recommendations and tailored betting choices...
US sports betting must be mobile asserts FSGA white papers
The Fantasy Sports & Gaming Association (FSGA) has released four white papers this week detailing the benefits and common misconceptions of online sports betting.Titled...
US digital marketing: all to play for if you get the fundamentals right
Charlie Rowe, Head of Industry (igaming) at digital media specialist NMPi, talks exclusively to SBC Americas about expansion into the US and how it...
National Indian Gaming Commission makes key legal appointments
The National Indian Gaming Commission has bolstered its legal firepower with the appointment of four attorneys, three of which are new and one making...
SportsHandle: that was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Kansas Sports Betting Moves Forward Amid Controversy
Kansas could become the...
DraftKings ready for San Francisco days with brand new office opening
DFS and sportsbook operator DraftKings has officially opened a second Western US office this week. The new San Francisco office adds to the firm’s...
NCPG dedicates the month of March to raise awareness of problem gambling
The National Council on Problem Gambling (NCPG) has announced that it will again dedicate the month of March to helping people who encounter problems...
US growth helps Churchill Downs achieve record financials in 2019
Louisville, Kentucky, headquartered Churchill Downs Incorporated has secured record fourth quarter and full-year EBITDA, as an expanded US footprint pays dividends for the firm.A 72 per...
Indiana the latest state to welcome Roar Digital’s BetMGM app
Roar Digital, the joint venture between MGM Resorts International and GVC Holdings, has launched the BetMGM mobile sports betting app throughout Indiana. BetMGM will...
MLS appoints first official advanced tracking data provider
Major League Soccer (MLS) has confirmed a multi-year partnership with Second Spectrum this week in which the latter will become the League's first Official...
Event News
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC’s Global Prediction Markets Forum to confront sector’s toughest questions
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...