North America

Canadian bill

Ontario Senator proposes new national framework on sports betting advertising in Canada

Canada could be making critical changes to its sports betting advertising rules if Senator Marty Deacon’s latest bill on the issue is able to...
nebraska map

Nebraska opens doors to sports betting via WarHorse Casino launch

Nebraska has become the 34th state to launch legalized sports betting after the WarHorse Casino began taking bets today.The casino - based in Lincoln...
Sporttrade Line Shopping Interview

Looking Sharp: Sporttrade and the value of line shopping

When sports betting exchange Sporttrade launched, it initially positioned itself as the gambling equivalent of the Robin Hood app. Users could buy shares of...

LSports – The Data Revolution: Adapting or Fading Away in the Sports Betting Industry

Writing for SBC Americas, Dotan Lazar, CEO of LSports, takes a look at why sports data has become the new battleground for sportsbooks looking...
Detroit, Michigan

Michigan gaming market displays annual growth despite monthly sports decline

Michigan’s online gaming market has recorded strong annual growth in revenue even though the seasonality of sports meant that betting revenue declined for a...
Downtown Cincinnati skyline

BetMGM moving Ohio retail book outside of Cincinnati Reds stadium

The rumors that BetMGM will be moving its sportsbook away from Great American Ballpark in Cincinnati are official. BetMGM announced this week that the...
White out and paper

Sports Betting Alliance pays record fine in Maryland over clerical error

The lobbying group Sports Betting Alliance is drawing headlines for a record fine from the Maryland State Board of Elections but the $48,000 fine...
Churchill Downs logo

Churchill Downs confirms site for historical racing machine venue to support Ellis Park

Churchill Downs Incorporated has secured a location for a historical racing machine and entertainment venue to add to its portfolio of HHR locations across...
Product out of stock sticker

Bally Bet temporarily shuddering books in preparation for shift to Kambi

In preparation for the shift to a Kambi-powered sports betting platform, Bally Bet is temporarily ceasing operations in most states where it offers online...
Nevada Rep. Dina Titus

Rep. Dina Titus calls on NFL to be more transparent about gambling policy

The leagues are drawing the attention of not only the media but national politicians. The latest NFL investigation into Indianapolis Colts player Isaiah Rodgers...

Event News

SBC Summit Marketing track

Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...

SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit BettingStartups collaboration

SBC Summit strengthens startup focus with BettingStartups collaboration

SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Player Experience Academy

SBC Summit’s Player Experience Academy explores engagement and its limits

SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...