North America

Opening ceremony for William Hill’s Prudential sportsbook today

The New Jersey Devils and Newark's Prudential Center will host a ribbon cutting ceremony to open the new 1,200-square-foot William Hill Sports Lounge prior to...

Pittsburgh Knights gets the backing of NFL’s Steelers

North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.Having been formed in 2017, the Pittsburgh...

NBA makes Mexican wave with Codere partnership

Multinational Spanish gaming operator Codere has been appointed by the NBA as its first official games partner in Mexico. The partnership will be promoted...

Deal or No Deal to launch on social gaming app in US

Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, has partnered with gaming technology company iPro Inc to develop...

IGT and Tennessee lottery extend contract

International Game Technology (IGT) subsidiary IGT Global Solutions Corporation will extend its contract with the Tennessee Education Lottery Corporation. The lottery's board of directors...

New Jersey sportsbooks show ‘bouncebackability’ in November

After a sobering October period of trading, New Jersey’s sportsbooks saw their fortunes take a welcome turn for the better in November, with both...

Colorado Dept of Revenue sets out the options for legal sports betting

Colorado has shown its hand as being among the latest states to express an interest in opening up legalized sports betting. The state's Department...

MarketMaker ready to partner up following ‘Cash Out’ patent resolution

US facing sports betting operators and software suppliers will be left considering their ‘Cash Out’ options according to MarketMaker Software as a recent US patent for...

Novomatic kiosk adds to sports betting experience at Resorts Casino Hotel

Novomatic’s F-V830 full-service sports betting kiosk has made its debut in North America recently at DraftKings Sportsbook at Resorts Casino Hotel in Atlantic City. The sports betting kiosks,...

NASCAR deepens integrity commitment with Sportradar

NASCAR has united with Sportradar to strengthen its commitment to protecting the integrity of its sport.The partnership allow NASCAR to benefit from Sportradar’s...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...