SBC Events has reiterated the 2026 dates and announced the 2027 dates for its flagship SBC Summit, which most recently brought together 30,000 industry professionals in Lisbon.
The global event will return to the Feira Internacional de Lisboa and the MEO Arena on Sept. 29 to Oct. 1, 2026, and Sept. 21-23, 2027.
“Clarity and predictability, at least when it comes to dates, are vital,” said SEO Founder and CEO Rasmus Sojmark. “Our partners deserve to plan ahead without uncertainty. By setting our dates well in advance, we ensured that everyone could organize their year efficiently and contributed to a well-balanced industry event calendar.
“Our 2026 dates are slightly later than usual to avoid clashing with major Jewish religious holidays taking place in mid-September in 2026, but will return to their usual timing from 2027 onwards.”
SBC has been hosting its major exhibition and conference in September since 2015 and has firmly established itself as the major industry gathering after the European summer break. It provides the perfect window for sales and strategic planning for the year ahead.
Lisbon relocation levels up SBC Summit
The move from Barcelona to Lisbon in 2024 marked a turning point for the event.
Rebranded as SBC Summit to mirror its global vision, it has since seen exponential growth and recognition across the industry. The 2025 edition attracted 76.6% more first-time attendees and 57.5% new companies, confirming its place as a key day in the global gaming calendar.
“Our focus has always been on serving the industry, not competing with it,” added Sojmark. “Consistency in scheduling reflects that mindset. When organisers align around a clear, predictable calendar, everyone benefits, from exhibitors and sponsors to delegates who can make the most of every event they wish to attend.”
Set to welcome 35,000 professionals from betting, gaming, payments, marketing, and tech, the 2026 edition promises to raise the bar once again.
As the industry looks ahead to 2026 and a new cycle of events, planning for the next SBC Summit is well underway. For sponsorship and exhibition opportunities, reach out to [email protected]. For general enquiries, contact [email protected].
