Greentube is expanding its reach in Pennsylvania through its existing partnership with Rush Street Interactive (RSI).
The NOVOMATIC Digital Gaming and Entertainment division launched online casino content in the Keystone State with RSI bringing new gaming experiences to BetRivers.
Greentube is celebrating its rollout on BetRivers with the exclusive introduction of Diamond Cash™ Mighty Elephant, which will be available on BetRivers next week.
Greentube is also hosting an exclusive launch in Pennsylvania of Charming Lady’s Boom, the content supplier’s No. 1 performing title across its licensed markets in the U.S.
Caesars taps Greentube for content in Pennsylvania
BetRivers is delivering new gaming content after Caesars Entertainment recently diversified its casino offerings through Greentube. Last month, Caesars debuted online casino content from Greentube in Pennsylvania marking Greentube’s first foray in the state.
“The Pennsylvania launch marks a significant milestone in our U.S. market strategy,” Greentube CPO/CRO Michael Bauer told SBC Americas earlier this month. “It completes our presence across all the major regulated iGaming jurisdictions in the country—with the exception of West Virginia, which remains a relatively small market and one we are still evaluating strategically.”
Greentube launched new and old titles in Pennsylvania on the Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino platforms.
Greentube is utilizing Light & Wonder’s aggregation platform to distribute content in Pennsylvania. The supplier projects its presence in Pennsylvania to help it secure a 5% market share in the U.S.—a mid-term objective for the European content supplier.
Greentube and RSI bring new content to Delaware
The two entities bolstered their partnership in June with the launch of online casino titles from Greentube in Delaware. Greentube is delivering fresh iGaming content in Delaware through BetRivers building on collaborations in Michigan, New Jersey and Ontario—Canada’s most populous province. In addition to BetRivers, Greentube supplies content to FanDuel and DraftKings in Connecticut. The gaming content supplier also delivers its portfolio of online casino content to Fanatics players in New Jersey and Michigan.
Greentube also has partnerships with BetMGM and Hard Rock Digital.
