Fanatics Betting and Gaming is teaming up with World Wrestling Entertainment to introduce WWE to the world of online casino.
The operator announced it will be producing and distributing official WWE-themed games in multiple U.S. states.
Starting in Fanatics’ four online casino markets of Michigan, New Jersey, Pennsylvania and West Virginia in time for the SummerSlam event in early August, Fanatics Casino will launch the first officially licensed WWE games at the end of July.
Produced by Fanatics Game Studios in partnership with Boom Entertainment and Games Global, the WWE titles will include:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom Entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
In August, to celebrate SummerSlam in New Jersey, Fanatics Casino will also provide exclusive sign-up offers and a WWE-themed Spin to Win game.
Fanatics Casino is available in the four aforementioned states, while its online sportsbook is licensed and live in 22 U.S. states. Fanatics Casino offers a portfolio of games from its in-house development team, as well as popular developers including Light & Wonder, IGT PlayDigital, Evolution, White Hat Studios, Wazdan and more.
Customers on Fanatics Casino can earn FanCash on every play that can be converted into casino credit, bonus bets, exclusive merch and more.
Deal expands existing partnership
Fanatics and WWE already work together on global e-commerce, licensed merchandise, memorabilia, fan experiences and digital shows.
The companies first worked together in 2022 and later expanded the partnership to include operations of WWE’s global event merchandise business. In 2024, they co-hosted the first-ever WWE World interactive fan experience as part of WrestleMania XL in Philadelphia. In March of this year, WWE announced that Fanatics will partner on producing and distributing all WWE podcasts.
On Monday, the day before the online casino news, WWE and Fanatics announced that Logan Paul’s digital interview series ‘IMPAULSIVE’ is the latest show to join their joint lineup of digital shows. Paul signed a contract with WWE in 2022 and has made regular appearances across the company’s shows and events, including WrestleMania.
Given that shared history, Fanatics is a logical partner for the events brand’s step into online gaming.
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Fanatics Betting and Gaming Chief Business Officer Ari Borod. “This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
