British operator bet365 is bolstering its portfolio of partners behind a deal in the WNBA.
The Chicago Sky secured a multiyear partnership with bet365 making the sports betting and online casino operator an official partner of the WNBA franchise. The deal provides bet365 with marketing access to Wintrust Arena, the Sky’s home arena since 2018.
As part of the pact, bet365 will have logos throughout Wintrust Arena along with inclusion throughout the team’s promotional marketing across social media, web and TV broadcasts.
“The Chicago Sky are thrilled to partner with bet365 to align with a growing sports trend that brings new visibility to the WNBA and the Chicago Sky,” said Sky VP of Corporate Partnerships Alex Teodosi. “We look forward to bringing great new sports betting opportunities to Sky fans, while always encouraging responsible betting and positivity towards our players.”
Bet365’s partnership with the Sky adds to its growing list of deals with U.S. sports teams.
Earlier this year, bet365 landed a multiyear partnership with the St. Louis Cardinals providing the operator with access to Missouri’s forthcoming online sports betting market.
The promotional and market access deal made bet365 an official sports betting partner of the Cardinals. The partnership makes bet365 the sponsor of the team’s starting lineups at Busch Stadium, the team’s home ballpark since its opening in 2006. The operator is also advertising across Cardinals radio broadcasts, online and the Cardinals Insider TV show.
Bet365 is also partnered with the Colorado Rockies, Denver Nuggets and Colorado Avalanche. The operator’s deal with the Rockies runs through the 2026 season.
Bet365 joins an advocacy group
The British operator joined the Sports Betting Alliance (SBA) last week joining a group of operators aiming to hinder unlicensed wagering and the promotion of legalized gaming.
Bet365 is the first new member to join the SBA since it launched in 2021. As of June 2025, the coalition also includes FanDuel, DraftKings, BetMGM and Fanatics.
