Caesars Entertainment’s online casino platforms have taken EveryMatrix content live across four U.S. states, extending the technology provider’s reach in the regulated North American market.
Caesars players in New Jersey, West Virginia, Michigan and Pennsylvania, as well as the Canadian regulated commercial iGaming market of Ontario, can access games from EveryMatrix’s in-house studios.
EveryMatrix calls itself the industry’s fastest-growing iGaming technology provider. Its proprietary SlotMatrix aggregation platform has a content library of more than 34,000 games from 350+ studios.
Using SlotMatrix, operators such as Caesars can offer customers exclusive EveryMatrix games plus a host of third-party live and slots content, enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
“We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players,” said Erik Nyman, president of EveryMatrix Americas. “It is an honor to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”
An extension of existing partnership
Caesars and EveryMatrix first partnered in November 2023, when Caesars Palace Online Casino and Caesars Sportsbook & Casino launched real-money games from EveryMatrix’s in-house studios in multiple states.
Now, the supplier’s full portfolio will be available to play on those two platforms as well as the newer Horseshoe Online Casino app in the states where that platform has gone live.
“Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players,” added Matt Sunderland, SVP and chief iGaming officer at Caesars Digital. “We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
Builds on EveryMatrix’s first content aggregation deal
EveryMatrix has more than 300 global customers and holds North American licences in Connecticut, as well as the five markets covered by the Caesars deal.
The deal adds to the roster of content agreements that EveryMatrix has with tier-one operators in the U.S.
In February of this year, SlotMatrix launched in New Jersey with the betPARX brand in what was the supplier’s first U.S. content aggregation deal. It expects to expand the deal to both Pennsylvania and Michigan.
