Caesars has become the latest online sportsbook to turn to Integrity Compliance 360’s (IC360) tools to monitor betting activity on its platform.
Caesars Sportsbook will integrate IC360’s ProhiBet solution, which will provide the company with enhanced real-time alerts to help ensure the platform maintains integrity and detects unusual or suspicious wagering behavior.
IC360’s encrypted and decentralized platform will assist Caesars in staying fully compliant with changing industry standards while also ensuring a safe and fair marketplace for all users. ProhiBet allows sportsbooks and sports properties to monitor for prohibited bettors and suspected fraud in real time.
“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry,” said Matt Heap, managing director of ProhiBet. “With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers.”
IC360 monitoring raises alarms in college sports
ProhiBet began as a joint venture between Odds On Compliance and U.S. Integrity before those two firms merged to form IC360. It has a range of betting and sports partners ranging from operators such as PrizePicks, Underdog, Hard Rock Bet, Circa Sportsbook and Betr to leagues such as NCAA’s Big Ten and Big 12.
To date, ProhiBet has conducted nearly 50 million checks across the U.S. It has been responsible for detecting some significant suspicious betting activity, such as flagging two Eastern Michigan basketball games in the space of a month earlier this year.
It was also ProhiBet’s monitoring that uncovered irregular activity around Temple University men’s basketball games last year, which led to a federal investigation of former Temple player Hysier Miller.
