IC360 strikes deal with Betr to monitor wagering activity

Betr Integrity Compliance 360 Partnership
Image: Michael Potts F1 / Shutterstock

Integrity Compliance 360 (IC360) has secured a deal to provide its services to an emerging micro-betting and media company.

IC360 has announced a partnership with Betr to provide the Florida-based sports gaming and media company with access to its advanced integrity monitoring dashboard.

The dashboard monitors suspicious wagering activity and provides real-time alerts to operators. Betr will also leverage IC360’s ProhiBet platform, which is designed to hinder athletes and team personnel from participating in illicit gambling activities. Prohibet also ensures compliance by allowing operators to adhere to regulatory standards. It uses an encrypted data exchange to protect operator databases and personal information.

“We’re proud to partner with IC360 to strengthen our commitment to integrity and compliance in the sports betting industry,” said Betr Head of Product Alex Ursa. “By integrating IC360’s cutting-edge technology and ProhiBet solution, we are ensuring Betr remains at the forefront of creating a secure, transparent, and trustworthy betting environment for all our users.”

Betr has landed a deal with IC360 ahead of Super Bowl LIX in New Orleans on Feb. 9.

Earlier this week, Betr co-founder Jake Paul offered a Ferrari to Philadelphia Eagles running back Saquon Barkley if he wins Super Bowl MVP against the Kansas City Chiefs.

The Big Game presents a big opportunity for Barkley, who amassed 2,005 yards and 13 touchdowns during the regular season. Barkley faces tough competition in Chiefs quarterback Patrick Mahomes, who has won Super Bowl MVP the past two years.

The Chiefs are looking to make NFL history by being the first team to three-peat.

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