Horseshoe Online Casino gallops online in West Virginia

Galloping horse
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Just days after rolling out in Pennsylvania, Caesars Digital has launched Horseshoe Online Casino in West Virginia.

This is the third skin for Caesars in the state, joining Caesars and Caesars Palace Online Casino. It is also the third state for Horseshoe Online Casino, which debuted in Michigan last month.

This brings the total number of online casino options in West Virginia to ten.

In the press release announcing the Pennsylvania launch, Caesars described the Horseshoe brand as “appealing to the savvy gambling customer”. The skin features a wide range of progressive jackpots, high-limit slot titles and unique table games.

“The Horseshoe brand is anchored by a promise to put the player first,” said Senior Vice President and Chief iGaming Officer at Caesars Digital Matt Sunderland. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

Caesars first announced plans for the Horseshoe Casino rollout during the Q2 earnings call. The company experienced instant success with the Caesars Palace Online casino brand, which offered a casino-first experience for patrons unlike the sports-first Caesars app.

“I also would temper the expectations. Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers,” Caesars Digital President Eric Hession said at the time. “But Caesars is even a better brand. And quite frankly, that’s going to be the flagship app that we have, and it’s got a year’s lead over the Horseshoe. So I would expect the Horseshoe to perform very strongly, but I don’t think it will command the market share that Caesars will.”

Caesars plans to roll out the Horseshoe Online Casino brand in New Jersey and Ontario next month.