BoscaSports is leveraging partnerships with 1/ST CONTENT and Supreme Ventures Racing to bring a new gaming experience to North America.
The three companies have collaborated to bring a new racing product built on BoscaSports’ digital display platform to players in Jamaica. The launch of the new display system marks the first time the product has been made available to players in North America. It replaces outdated analog systems and provides an influx of new content from races in the U.S.
“Supreme Ventures Racing is thrilled to partner with BoscaSports to bring their market-leading odds displays to the Jamaican market,” said Supreme Ventures Racing VP of Operations Christopher Wills. “Collaborating with their exceptional team has been a wonderful experience, and we eagerly anticipate a prosperous future together. This partnership promises to enhance the betting experience for our customers and further solidify our commitment to innovation and excellence.”
The innovative display allows BoscaSports and its partners to efficiently provide players with a cost-effective product that uses live data and 1/ST Content’s pricing engine. The product, which also uses existing solutions from BoscaSports, solidifies a footprint in North America for the company while improving the user experience for Jamaican players.
“We are delighted to be launching an enhanced pool betting display for North American horse racing in international markets, with Jamaica being the first of many markets we hope. We have worked very closely with the Supreme Ventures Racing team and our partners in 1/ST CONTENT to ensure we deliver a world class product for the Jamaican market as well as meeting the strategic objective of 1/ST CONTENT as rights holders,” added BoscaSports CEO Eugene Mitchell.
1/ST CONTENT provides players around the world with access to 100 North American tracks and 65,000 races per year. It also produces roughly 15,000 hours of live content annually.
“1/ST CONTENT are delighted to partner with BoscaSports and Supreme Ventures Racing to launch an enhanced pool betting display in the Jamaican market. This is a key pillar in our strategy to grow the presence of North American horse racing across international retail markets and we hope that this is the first of many international markets to transition to the enhanced offering from BoscaSports,” Senior VP of International at 1/ST Content Simon Fraser said.
BoscaSports has a portfolio of partners that also includes Britbet and Paddy Power.
