As the lottery courier market continues to grow across the U.S., Lotto.com has launched in its 10th state.
Lotto.com began operations in Arizona on June 11. The platform allows customers in each of its 10 jurisdictions to order official state lottery tickets online or through its app in return for charging a commission on customer deposits.
In Arizona, players will be able to order tickets for popular lottery games including Powerball and Mega Millions, as well as popular scratch ticket games via Lotto.com’s Digital Scratch ticket offering.
“Today marks a great milestone for our team at Lotto.com, as we proudly launch the platform in our 10th state,” said Thomas Metzger, CEO of Lotto.com Inc. “The expansion not only highlights our brand’s continuous growth, but also reaffirms our dedication to revolutionizing the lottery industry across the nation.”
Lotto.com launched in Nebraska in April. Launched in June 2021, the company styles itself as the first digital platform for ordering official state lottery draw and scratch games on both mobile and web-based platforms.
As well as Nebraska and now Arizona, it is also operational in Arkansas, Colorado, Minnesota, New Jersey, New York, Ohio, Oregon and Texas. The company says it has plans to expand to additional states in the near future.
Lotto.com has also been an Associate Member of the North American Association of State and Provincial Lotteries (NASPL) since last September. The NASPL is the largest and most prestigious lottery industry trade group in North America.
At that time, Metzger called the admission to the association “evidence of the fact that we have begun to reach critical mass in the North American lottery industry, and have executed on our mission to deliver incremental customers and profits for the states in which we operate.”
Lottery courier market keeps expanding
Lotto.com is one of a number of lottery courier apps with a significant presence in the U.S.
All in all, at least one lottery courier is active in 17 states across the nation. Other major players in the market include Jackpocket, which is already live in Arizona, and Jackpot.com, which isn’t but does span six states other states. That latter service most recently launched in the lucrative New Jersey market last month, where it is competing with not only Lotto.com and DraftKings-owned Jackpocket but also fellow Garden State new arrival theLotter.
The NASPL estimated that U.S. lottery sales exceeded $113.3 billion in 2023.
The prominence of the market and lottery couriers’ role in it has been evidenced by a slate of deals and partnerships in recent months.
At the time of DraftKings’ acquisition of Jackpocket for $750 million, CEO Jason Robins said a core motivation of the deal was to tap into the profitable U.S. lottery vertical and also boost customer acquisition capabilities by opening up a new cross-selling channel. He cited research that found online lottery players are much more likely to play other verticals such as sports betting and iGaming. Jackpocket has even branched out into online casino itself, launching its first iteration in New Jersey.
Meanwhile, another Lotto.com competitor, Jackpot.com, signed a deal just last week to become the official lottery courier and provider of nationwide lottery results for the Associated Press.
