Kindbridge expands problem gambling partnership with DraftKings

Image: DraftKings

DraftKings is continuing to invest in efforts to curtail problem gambling.

The Boston-based company has announced an expanded partnership with Kindbridge Behavioral Health to provide therapy and treatment for problem gambling in all operational sports betting and iGaming markets. The resources for users in 25 states build on a previous relationship established between DraftKings and Kindbridge.

In 2023, DraftKings and Kindbridge partnered to launch a pilot program in Colorado.

“We appreciate the opportunity to deepen our collaboration with Kindbridge Behavioral Health and strengthen our commitment to providing important resources to those experiencing potential indications of problem gaming,” said DraftKings Chief Compliance Officer Jennifer Aguiar. “We want everyone on our platform to engage in responsible play and we are committed to educating consumers on the multitude of resources offered.”

DraftKings and Kindbridge are offering services to those impacted by problem gambling free of charge starting April 1. Availability of resources also extends to users in Ontario.

DraftKings part of a strong portfolio of partners

Kindbridge has secured partnerships with some of the largest players in gaming, including BetMGM and US Integrity.

Last November, the mental health service provider landed a partnership with US Integrity and its joint venture ProhiBet. The deal provides support for the mental health of athletes.

Kindbridge has also partnered with MGM Resorts and BetMGM as part of Problem Gambling Awareness Month. As part of the partnership, MGM Resorts has donated $100,000 to Kindbridge for research throughout a voluntary medication trial.

The trial will include veterans who are experiencing gambling addiction in Las Vegas.