Light & Wonder delivers customized titles to Caesars in Michigan

Michigan map
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Light & Wonder has agreed a deal with Caesars Digital to deliver customized casino titles in the online casino space in Michigan

Under the provisions of the agreement, Light & Wonder will provide Caesars Palace Online Casino and Caesars Sportsbook & Casino with customized titles via its Playzido content creation platform. 

Specifically, Playzindfo will supply a Caesars-branded exclusive version of HITSqwad Gaming’s Sweet 16 Blackjack game. With Caesars branding across the table and cards, players can place a 16-side bet alongside a traditional online blackjack experience. 

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms. 

“This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting, and we are confident Light & Wonder, Playzido and HITSqwad have produced a title that will truly resonate with our audience.”

Light & Wonder’s Playzido secured its license into Michigan via a B2B license that was obtained recently, which the company states is part of “a wider strategy to develop localized content”. 

This deal also builds upon a long-lasting relationship between Light & Wonder and Caesars Digital which spans other US online casino markets. Light & Wonder also recently went live with its new Premium Live Dealer product by Authentic Gaming, with all games delivered from a newly built studio situated within Michigan.

Stuart Banks, Founder of Playzido, said: “We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry.

“Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. 

“We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the lineup of games scheduled for release in the upcoming weeks and months.”