OpenBet agrees ‘major’ Play7.Bet deal to enter Brazil sports betting market

Brazil flags being waved in the air
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OpenBet has announced it is set to launch in the Brazilian sports betting market after signing a ‘major’ partnership deal with Portuguese language operator Play7.Bet.

Under the terms of the agreement, the betting solution provider will provide its Player Account Management (PAM) technology to Play7.Bet, offering promotional, customer relationship management, AML and responsible gaming tools.

Additionally, the operator will benefit from OpenBet’s Betting Engine and Managed Trading Services.

Moises Deiab, CEO at Play7.Bet, commented: “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”

News of a partnership between OpenBet and Play7.Bet in Brazil comes hot on the heels of hugely significant developments in the country, after Brazil’s Chamber of Deputies approved a sports betting regulation bill which is set to come into effect next year.

With data from H2 Gambling Capital forecasting the country will generate gross gaming revenues of up to $6.4bn annually, Brazil is expected to become one of the biggest global gaming markets, and OpenBet is resolute in its belief that it is “fully equipped to exceed local market standards and deliver safe and exciting sports betting experiences” when it enters the South American nation.

Jordan Levin, CEO at OpenBet, added: “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product – platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market.

“From the very first days of the UK market through Greece, Australia and the US, it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honored to have been selected to work with Play7 in Brazil.”