Canada may be cracking down on operators utilizing active athletes to promote online gambling products, but on the US side operators are continuing to integrate these players into their ecosystem.
Season 2 of the FanDuel TV program Up & Adams hosted by Kay Adams will feature a number of recurring guests this season, including active NFL athletes Deebo Samuel and Daniel Jones.
The show airs daily at 11 am ET.
The show will also be accessible to an audience beyond those with FanDuel TV in their cable package or have FanDuel+. The show is streaming on YouTube as well, creating an opportunity for viewers to interact with the host and her guests in real-time. There is also a podcast version of the show.
“Here we go! Excited to grow the ‘Up & Adams’ family, and I couldn’t be more grateful to my team and everyone at FanDuel for working so hard to bring the show to another level for season 2,” Adams said. “Bringing it to YouTube is a dream and I can’t wait for sports fans to get to interact with us LIVE in the comments. More fun to come – stay tuned!”
In addition to Samuel and Jones, Adams will also host retired tight end and FanDuel spokesperson Rob Gronkowski every Wednesday.
“Up and Adams is the perfect centerpiece of the FanDuel TV lineup. In the past year, Kay has traveled the country to cover some of the most iconic events in sports including Super Bowl LVII, the Kentucky Derby, the NFL Draft, and NFL training camps coast to coast,” FanDuel Senior Director of Sports Programming Richard Isakow said. “We are excited to build on the success with even more unique access and opportunities.”
A little over a year ago, Up & Adams was the flagship program that officially launched the rebrand of TVG to FanDuel TV. Now, it is one of a growing list of programs as the network heads into its second year of operation.
FanDuel TV also announced recently that it is strengthening its content partnership with Bill Simmons’s The Ringer by incorporating more programming featuring Sal “Cousin Sal” Iacano. He will host a program on Friday mornings called Cousin Sal’s Winning Weekend and be part of a Sunday morning program Ringer Wise Guys.
Iacano was previously a major part of the FOX Bet football campaigns in past seasons, including promoting the brand as part of the show Lock It In.