Kindred eyeing online casino growth with White Hat deal

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White Hat Studios has penned an agreement with Kindred Group to provide its catalog of online casino titles on the Unibet Casino brand. 

Under the provisions of the deal, White Hat Studios’ content will be integrated into Unibet’s online casino platform in New Jersey and Pennsylvania. White Hat already has a presence in both states, where it noted that players are already enjoying its titles. 

Daniel Lechner, VP Sales & Marketing at White Hat Studios, said: “We are thrilled to be partnering with Kindred Group. Its prominent market position in various jurisdictions around the world makes it a key player across the gaming sector and specifically within the rapidly expanding US market.

“Our high quality, engaging titles will boost both player acquisition and retention, and we look forward to seeing Unibet’s players’ reception to our releases across the two states involved in the deal.”

Both slot and table titles will be available on the platform, with titles including Almighty Buffalo Megaways and White Hat’s Jackpot Royale system accessible for users in both states. 

Kindred has recently rolled out its proprietary platform in both of the aforementioned states as it seeks to strategize and enhance its presence in the US market. 

Before a host of C-suite changes made this year, including Nils Anden replacing long-time CEO Henrik Tjarnstrom, Kindred notified investors that it would mainly focus on cross-market states. 

Consequently, the group made the decision to vacate the sports betting market in Iowa, and would explore leaving other markets too.

Miranda McPhail, Product VP at Kindred Group, said: “Having recently launched our Kindred Platform in both New Jersey and Pennsylvania, we now have the technology and tools to allow us to expand our partnerships and be laser focussed on our content. 

“Delivering players the most entertaining and varied portfolio of titles is key to our expansion plans in the US and partnering with White Hat Studios will deliver on this.

“The company’s titles have won numerous awards and have quickly established a loyal fan base that has solidified it as a brand within the US gambling industry zeitgeist. We are excited to be welcoming White Hat Studios onto Unibet across New Jersey and Pennsylvania.”