IGT has secured a 10-year agreement with Sony Pictures for the rights to use the Wheel of Fortune brand across gaming, lottery, ilottery and online casino platforms.
The deal sees IGT get the exclusive rights to utilize the Wheel of Fortune branding across gaming, lottery, online casino and ilottery, whilst it also has non-exclusive rights to distribute branded content on free-to-play social casinos.
Agreement terms have been agreed for 10 years between Jan 1, 2025 and Dec 31, 2034, with IGT allowed to utilize the much-loved game shows brand across multiple gaming verticals.
“In securing exclusive gaming, lottery, igaming, and ilottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots,” said Renato Ascoli, IGT CEO of Global Gaming.
“Sony Pictures Television has been a trusted IGT partner for more than 25 years and in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers.”
IGT linked up with BetMGM earlier this year to launch the US’ first Wheel of Fortune-focused online casino which went live in New Jersey.
The use of Wheel of Fortune gaming in the US has been long-lasting, with the family favorite game show being the subject of 300 versions of slot game over 25 years, during which $3.5bn has been paid out to winning players.
“We are thrilled to be extending our long-standing partnership with IGT,” said Suzanne Prete, Sony Pictures Television, Executive Vice President of Game Shows. “This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come.
“Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in ingenious ways, creating growth opportunities, and ensuring that Wheel of Fortune remains synonymous with winning and fun.”
