Checkd Group has gone live in North America with its new FlashPicks app, a move designed to help the igaming firm establish itself in the continent’s ‘casual sports betting market’.
Developed in-house by the group’s Checkd Dev division, the ‘user-friendly’ app builds on the launch of the FlashPicks brand, which has generated over 900,000 unique visitors, 2.5 million sessions and an average of over 10 million organic social media impressions per month in the 14 months since its launch.
The FlashPicks app itself allows users to select the best available odds and lines from North American sportsbooks such as FanDuel, DraftKings and PointsBet, and subscribe to real-time notifications for match updates across all the major leagues including NFL, NBA, MLB and NHL.
Callum Broxton, Head of US Operations at Checkd Group, commented on the app’s launch: “We are making great progress across North America, which contains a fast-growing sports betting market that we consider to be very important strategically.
“Following the launch of the FlashPicks brand last year, we have seen its profile increase month by month and that will only continue as more states and provinces adopt regulation.
‘The launch of the FlashPicks app is a major landmark for us and it’s a development we are all very excited about.”
The app is based on a model of Checkd Group’s UK Betting Hub app, which incorporates a Smart Picks tool – first rolled out in North America via the FlashPicks brand in February – that utilizes Smart Acca technology to produce historical statistics and betting data that show the performance of teams, enabling users to make more informed betting decisions.
Currently, moneyline, spread and total markets are all included as features, with plans in place to incorporate player props markets ‘in the future’.
The app is available to online sports bettors in all 24 regulated US states, as well as the Canadian province of Ontario where its FlashPicks portal debuted last September, following the approval of a license from the Alcohol and Gaming Commission of Ontario (AGCO).
Adam Patton, Checkd Dev MD, added: “FlashPicks has been a big success for us and the logical next step in its journey was to create an app in the style of the award-winning Betting Hub in the UK, so that we can tap into the vast potential of the casual sports betting market in North America.
“The FlashPicks app provides users with all the information they need to make knowledgeable, informed selections and with a host of leading operators on board we believe it will in time have a major impact on the overall sports betting ecosystem.”