Bragg Gaming Group has gone live with its new content and technology in Pennsylvania via its partner Rush Street Interactive (RSI).
The move enables the group to introduce its proprietary Bragg Studios content to a jurisdiction where it is already active following approval from the Pennsylvania Gaming Control Board (PGCB) to participate in its igaming market last May, which preceded its acquisition of Spin Games.
Now, Spin Games content in the Keystone State will be joined by ‘new exclusive premium’ content from the firm’s Powered by Bragg program, alongside Atomic Slot Lab’s Fairy Dust, made available to RSI’s Pennsylvania players at both BetRivers.com and PlaySugarHouse.com via its new RGS technology.
Richard Schwartz, Chief Executive Officer for RSI, commented: “Through our experience with the Bragg Studios and Powered by Bragg portfolios in other North American markets, we are excited to expand the markets where we offer Bragg content to now include online casino players in Pennsylvania at BetRivers.com and PlaySugarHouse.com.
“Bragg’s content clearly resonates with our players and we are confident that our continually growing base of customers in Pennsylvania will enjoy the best-in-class entertainment experience provided by their content library.”
This latest rollout is an extension of an alliance between RSI and Bragg that has taken the partners to several states in the US, including New Jersey and Michigan, as well as Ontario in Canada last year.
Launching additional content in Pennsylvania also supports Bragg’s US growth strategy, outlined by CEO Yaniv Sherman last month in an interview with this site.
He told SBC Americas that the group would “soon emerge as a major content supplier in North America”, with Bragg Studios proving instrumental in expansion.
Speaking on Bragg’s recent strengthening of the Pennsylvania market, Sherman said: “Through the launch of our new proprietary and exclusive third-party content with RSI’s BetRivers and PlaySugarHouse brands in Pennsylvania, we continue to expand existing relationships and grow the markets we address across North America.
“We are delighted to roll out our new RGS technology and content with a leading operator in a large and growing US market and look to continue our ongoing work with RSI as we provide their Pennsylvania players with engaging content and a great gaming entertainment experience.”