Elys Game Technology preps Q3 launch of online sportsbook in US & Canada

US and Canada
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Elys Game Technology has announced it expects to go live with its online sportsbook platform in the US and Canada during the third quarter of the year.

The B2B gaming and sports betting technology company already has a presence in both North American countries, notably in the US with operations in the District of Columbia and several states.

More recently, Elys Game Technology obtained Gaming Labs International (GLI) certification to enter the Ohio market.

But Elys is now pressing ahead with previously announced plans to launch its online and mobile app as the firm ramps up its expansion across North America.

Michele Ciavarella, Executive Chairman of Elys Game Technology, commented: “Since the repeal of the Professional and Amateur Sports Protection Act in 2018 we have seen the US market begin to take shape with many years of growth and development potentially ahead. 

“The liberalization of the US market has also led to greater market opportunities with legislative changes in Canada as well. Elys has taken this early-stage opportunity to analyze market behavior and to better understand what North American sports bettors want, rather than race to gain market share in uncharted spaces.

“We have always believed that this patient, methodical approach, and years of data analysis would result in Elys offering a highly intuitive sportsbook and igaming product line-up.”

The mobile apps are expected to be made available in both iOS and Android versions on a ‘state-of-the-art’ GLI-33 certified platform, with a broad range of customization tools and ‘rigorous’ cybersecurity features.

Meanwhile, Elys recently reported that its ‘go-to-market strategy’ for its first full year of US facing operations ‘reflected remarkable service-based revenue growth’ of 150.2%, or $1.6m to $2.6m.

Ciavarella added: “Our previously announced partnerships in both online and retail deployments in North America have been instrumental in developing our new mobile product so that Elys could offer the largest range of events combined with the most competitive odds and player tools available in the US to rival top competitors currently in the North American space.

“We expect to provide additional information over the coming months as Elys moves forward with state-by-state and tribal openings throughout the year.”