FanDuel aiming to ‘set the standard’ this PGAM with $100k NPGC donation and initiatives

FanDuel logo
Image: Shutterstock

FanDuel has set out its stall to mark Problem Gambling Awareness Month, with a series of initiatives and programs to promote safer gaming in March and beyond. 

Aiming to ‘set the standard’ for responsible gaming in the US, FanDuel has made a $100,000 donation to the National Council on Problem Gambling to support its Agility Grants program, which provides funding to non-profits for problem gambling support.

The program, in collaboration with the NFL Foundation, aims to bring problem gambling prevention tools to areas that do not currently have such services. 

“FanDuel’s commitment to supporting a spectrum of services from problem gambling prevention to responsible gambling education is a reflection of their dedication to building a safe and sustainable gambling ecosystem,” said Keith Whyte, NCPG Executive Director. 

“We are excited to continue to partner with FanDuel on our Agility Grants program, the first-ever national grants for problem gambling prevention. Together, we are taking an important step forward in mitigating gambling-related harm.” 

Furthermore, the operator is increasing its support for the International Center for Responsible Gaming which will include the funding of research designed to understand better the gambling behaviors in the US. 

RG Ambassadors 

As well as supporting RG-related bodies, FanDuel is also running an RG Ambassador scheme, which sees high-profile people collaborate with the brand to raise awareness and educate young people on the dangers of problem gambling. 

For 2023, the FanDuel RG program will see Craig Carton, host of The Carton Show and seven-division boxing champion Amanda Serrano involved in multiple initiatives to promote healthy betting. 

For example, Serrano and Carton will share videos on social media to encourage fans to use RG tools and play within their limits throughout the month. 

“As a FanDuel Responsible Gaming Ambassador, I’m proud to work with the team at FanDuel to promote education around responsible play,” said Serrano. 

“During Problem Gambling Awareness Month, it’s even more important to remind those who choose to wager  on the tools and resources available to them to help stay in control of the way they play.”

League partner activations

The Flutter-owned brand will also work alongside its professional league and team partners to encourage their fans to bet safely. 

One such activation sees the NBA and the league’s teams share responsible gaming messaging and raise calls to action at arenas throughout the country. This, FanDuel states, will help in “furthering the reach of efforts to promote RG education and tool usage, enabling fans to stay in control of their play”.

Finally, the PGA Tour’s latest campaign for Problem Gambling Awareness Month was supported by FanDuel and aired on FanDuel TV and social media channels. 

“This March marks the 20th anniversary of Problem Gambling Awareness Month, and we will once again use this as a moment to demonstrate how FanDuel aims to set the standard for what it means to be a responsible operator,” said Amy Howe, FanDuel Group CEO. 

“Through collaboration with our valued partners, we can continue to raise Responsible Gaming awareness and encourage our customers to incorporate our Play Well tools into their experience.”