Caesars looking for ‘unique’ experience as Bakkt Crypto unveiled as Planet Hollywood partner

planet Hollywood, Caesars entertainemt las vegas
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Caesars Entertainment has unveiled Bakkt Holdings as a partner to offer its crypto rewards program with the casino operator. 

Under the terms of the agreement, Caesars Rewards members will be allowed to redeem their reward credits via Bakkt’s own Crypto Rewards function, attempting to offer customers a unique experience. 

It comes as part of a commitment both companies have made to ensure that customers have a seamless journey between traditional and online experiences as the digital economy grows. 

Bakkt is a technology platform that focuses on creating opportunities to drive loyalty through cryptocurrency.

“As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars’ customers,” said Bakkt’s Chief Marketing and Sales Officer, Mark Elliot

“We’re thrilled to solidify our relationship with Caesars with the naming of Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.”

With over 60 million global members, Caesars Rewards is widely viewed as one of the most comprehensive crypto casino programs, as this deal aims to modernize it even further. 

Bakkt states that the deal helps it to develop more crypt solutions to shape the Caesars Rewards program. Meanwhile, the operator is excited to see the results of providing a unique experience. 

“We are constantly looking for new and unique ways we can expand the wealth of benefits associated with Caesars Rewards, and it is that consistent push to improve that makes Caesars Rewards best-in-class,” added Megan Rodriguez, Senior Vice President of Loyalty and CRM with Caesars Entertainment. 

“We look forward to exploring how Bakkt’s crypto offerings will differentiate Caesars Rewards and help us continue to be the leader in this space.”

A further term of the deal sees Bakkt become the title sponsor of the Planet Hollywood Resort and Casino‘s live entertainment venue, renamed the Bakkt Theater

Formerly known as the Zappos Theater, the venue will see the Bakkt brand adorned on the Vegas strip as it seeks to increase its visibility amongst gaming customers. 

“Bakkt Theater showcases the best in live entertainment and experiences to match the extraordinary talent roster the venue features,” said Jason Gastwirth, President of Entertainment for Caesars Entertainment. 

“We’re pleased that Bakkt recognizes the unique destination we’ve created at Planet Hollywood, and we are excited to have them join us in the venue’s next chapter.”