Full House Resorts has expanded its partnership with Konami, now leveraging its Synkros casino management system at its new American Place location in Illinois.
Under the terms of the deal, Full House will utilize Konami’s Synkros technology to improve the efficiency of its operations and enhance its marketing with tailored rewards and communications with guests.
Moreover, the deal includes the provision of the beta version of Oracle Analytics, a business intelligence and analytics platform by Konami that seeks to use innovation to improve performance.
“Full House Resorts brings an innovative approach to every casino destination it operates, and American Place is the latest world class casino set to entertain guests with a one-of-a-kind experience,” said Tom Jingoli, EVP and COO at Konami Gaming, Inc.
“With Synkros’ agile system architecture, robust integrations, and flexible marketing tools, we’re thrilled to flexibly support a diverse spectrum of goals and objectives across the organization’s growing portfolio of properties.”
This deal extends Konami’s relationship with Full House to six properties, with every single Full House property in the US covered by Synkros.
The Temporary at American Place opened its doors recently and has over 1,000 slot machines, 50 table games and three restaurants.
It’s a temporary structure located 30 minutes north of O’Hare International and serves as the placeholder for the full American place resort set to open in three years.
The full American Place resort will offer a casino, sportsbook, boutique hotel, 1500-seat entertainment venue, and an array of dining and drinking options.
“With Synkros at the core of The Temporary at American Place, our guests can immediately begin to connect with tailored rewards, offers, and communications across the site,” said Daniel R. Lee, President and CEO of Full House Resorts.
“When the permanent American Place casino makes its debut, the earned rewards and relationships will move seamlessly to the new facility, with even more entertainment opportunities.”