Las Vegas now has a casino solely dedicated to catering to a Latino and Hispanic audience. The property previously known as Lucky Club Casino and Hotel in North Las Vegas has finished its transformation into Ojos Locos Sports Cantina y Casino and accompanying Hotel Jefe.
Fifth Street Gaming broke ground on the rebrand in September and it is just one of several projects the company has undertaken aimed at appealing to the Hispanic market in the US.
The new property includes 200 slot and gaming machines, a large video poker bar, a restaurant, and 10,000 square feet of gaming space. There is also a new JefeBet rewards program in effect.
The companies expect a natural synergy between Ojos Locos and the JefeBet Event Center at the nearby Silver Nugget Casino, as the venue books a wide range of Latino artists, Mexican rodeos, and other events.
“This one-of-a-kind property will be the first time a company has opened a space for this massive, yet underserved population. The other unique feature of this property is that the sportsbook, sports bar and restaurant will all be in one layout and won’t be separate entities,” Fifth Street Gaming CEO Seth Schorr said when the project was announced.
The hospitality component comes courtesy of Ojos Locos, a successful restaurant company with branded restaurants across Texas and the Southwest.
“As the first-ever Ojos gaming experience in Las Vegas, we are delighted to see thousands of guests from the Latino community already flocking to the cantina and casino,” said Laura Caudillo, vice president of growth, Ojos Locos Sports Cantina. “This is just the beginning of the Ojos Locos dining, entertainment, and nightlife excitement in Las Vegas.”
“We are thrilled with the positive reception the new hotel-casino has already received and look forward to welcoming more valued guests to this exciting new gaming and entertainment destination catering to the Latino community,” Schorr said this week.