Betby has penned a deal with Brazilian firm Aposta Ganha to roll out its esports gaming content across the country.
Under the terms of the agreement, Aposta Ganha players will have access to the Betby.Games portfolio, including esports titles such as Cricket, NBA 2K, Rocket League and eFighting.
Elvis Lourneco, Head of Product at Aposta Ganha, said: “The Betby.Games range of content is something that really appeals to players, and we’re delighted to bring it live on our casino brand.
“We strive to bring diverse, forward-thinking products to our users, and this deal is just another example of how we ensure our offering is best in class.”
The Betby.Games portfolio features over 100,000 live events each month and boasts over 250 betting markets. The solution can be fully integrated into any sportsbook platform as a standalone product or as part of a wider system.
The deal comes at a time when Latin American growth is becoming a key target for Betby and builds on momentum gained in the region through a partnership with Hero Gaming, along with the appointment of Rocio Moitino as Head of Sales for LatAm.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Our Betby.Games eSports range has proven to be hugely popular with players, and we’re very happy to able to bring it live with customers as a standalone product as it opens up further growth avenues for us.
“As we continue our geographical expansion, we’re thrilled to partner with Aposta Ganha, an operator with a strong presence in Brazil.”