Leadstar Media has grown its US market reach after acquiring two new gaming licenses in the state of Michigan.
The Swedish-based affiliate marketing company now has a sports betting supplier license and an internet gaming supplier license in the Wolverine State.
The license gives Leadstar Media permission to promote and market its online gambling sites – Sportsbooksonline.com & Unitedgamblers.com – to the state’s residents.
Eskil Kvarnström, CEO of Leadstar Media, commented: “We are extremely excited about the opportunity to enter the Michigan market. This license will allow us to provide even more value to our partners, and we are confident that this will be positive for our company.”
Leadstar Media states that it is “well-equipped” to take advantage of Michigan’s online gambling market with a team of experienced professionals that have a “deep understanding of the industry and a passion for helping users.”
“Our team is dedicated to providing the best products for our visitors and in turn helping them to find the right operator,” stated Kvarnström.
“We have achieved this in other markets and are confident that we can replicate that success in Michigan as well.”
Leadstar Media also has licenses in the states of Maryland, Colorado, and West Virginia.