Leadstar Media will continue its expansion across the US as it gained regulatory approval to enter Maryland when the state launches its online sports betting marketplace.
Set to launch sports betting in the coming months, the Maryland Lottery and Gaming Control Commission has approved Leadstar as a ‘registered vendor’ allowing the company to operate its affiliate media operations in the Free State.
Eskil Kvarnström, Leadstar Media CEO, noted: “While we’ve been able to grow in many markets all over the world, achieving that level of success in the US has always been a major goal of ours as a company.”
“Part of that is, of course, making sure we are available to as many users across the country as possible. Being approved to operate in Maryland will help us provide even more Americans with premium igaming experiences.”
Following approval, Leadstar Media will deliver sports bettors in Maryland in-depth reviews and exclusive offers from sports betting sites through several of its products including SportsbooksOnline.com and UnitedGamblers.com.
The firm, though operational in dozens of jurisdictions globally, is eyeing up the US as a “key part of its global strategy” in the coming months and years as more states legalize online gaming.
“At Leadstar, we strive to provide all players with a seamless betting experience,” Kvarnström added. “Expanding our coverage to more states, in addition to the strides our products have made in the past few years, are major factors in achieving that goal.
“We’ve seen before that being available to users on day one puts us in a great position to provide users with the best betting experience possible, as many of them explore it for the first time. Being approved well ahead of launch will allow us to give users the best answers to their questions.”